Is it really that important to moisturize daily?

Is it really that important to moisturize daily?
The short answer: ABSOLUTELY!  Aside from daily cleansing, daily moisturization is perhaps the most important step we can take to beautifying and nourishing our skin.   Why is daily moisturizing so important?  Reparation.  Your skin is under a constant assault from environmental elements that dry it out.  Whether it’s sun exposure,...

Is Vitamin E the key to a healthy complexion?

Is Vitamin E the key to a healthy complexion?
You’ve heard people say that Vitamin E is good for the skin, but you’ve probably never really understood why.  We're here to help clear up the confusion.  Vitamin E is an antioxidant that protects and repairs the skin, rejuvenating the complexion by reducing signs of aging while preventing further age-causing...

What is Hyaluronic Acid?

What is Hyaluronic Acid?
Hyaluronic Acid is a compound naturally present in the human body.  It is highly concentrated in fluids in the eyes and the joints, where it acts as a cushion and lubricant due to its moisture retention capabilities.  Able to hold up to 1000 times its molecular weight in water, hyaluronic...

What is Intrinsic Aging?

What is Intrinsic Aging?
Also referred to as the natural aging process, intrinsic aging is the natural decline of the condition of the skin that takes place beginning in the mid-20’s.  Around that time, decreased skin cell production of collagen and elastin, two fibers essential for skin elasticity, leads to less elastic skin that...